Designer Maggie Brucker of Double G Events knows how to throw a perfect party! Recently, Maggie graciously indulged Dempsey & Carroll’s Austin Ackles with a delightful dose of her wit and wisdom.
We adore your work! How were you first drawn into this beautiful business?
Thank you so much for your kind words! I actually got into this industry “by accident,” though I always knew I wanted to do something creative for my career. As I was growing up, I took theater and dance classes, voice lessons, performed in plays, painted, and more. I went to college for Interior Design thinking I would open up my own design firm some day, but I realized that it wasn’t for me after working in the industry for two years. I then did what every other 24-year- old college graduate did when they didn’t have a job and started bartending at my friend’s restaurant. The restaurant soon started to offer off-site event catering and my friend asked me to help, thus my love for events and weddings was born!
After a few years with my friend’s catering company, I was offered a position as the Event Planner for Barteca Restaurant Group (Bartaco, Barcelona Wine Bar), where I took on the role of planning and designing all in-house and off-site events. Six years later, I decided to open my own Event Planning and Design boutique and Double G Events was launched in 2010!
Your events are so fresh and spirited, yet so timeless. What’s the secret to striking this perfect balance?
You hit the nail on the head! There are so many talented planners and designers out there, and I am so lucky to be friends with most of the ones based in Connecticut–they really are my soul and support group. Being a solo entrepreneur, it’s wonderful to have these gals just a phone call or text away for some “water cooler talk” or comedic relief. Sometimes you just need someone to lean on who gets your industry!
With that said, we all offer similar services and need to be able to differentiate ourselves from each other. It took me a while to figure out my unique style through lots of soul searching, paying attention to the clothes I wore, how I decorated my home, and more. I came to realize that my style is timeless with a bit of unexpected edge. I try to stay away from trends because I want my clients to be able to look at their wedding 30 years later and still love it.
When I work with brides, the word I say over and over again is “AUTHENTIC.” I ask them questions about how they spend their weekends, what shows they like, how they decorate their home, and more. Though Pinterest is helpful for aesthetic reasons, it tells me nothing about my couples and who they are personally. My goal when designing a wedding is for their guests to walk into the space and say, “I get it! This is totally Jane and John!” and understand why certain elements were chosen.
As you can see from all of these photos, every wedding is unique because every one of my clients has their own unique style, and our job is to bring that to their event.
Within an event design, what element can you never get enough of? And what aspect do you think is most impactful when used with restraint?
Lighting, lighting, LIGHTING! Lighting will change a room’s ambiance in a heartbeat and I always ask my clients to put aside splurge money for this purpose. I describe lighting as the “jewelry” of the event. We work with Shindig Lighting a ton, and they are always evolving with innovative chandeliers, bistro canopies– you name it! In one of our most recent weddings together at Truelove Farms, we used hand-made hanging Moroccan Chandeliers that they personally picked out during their trip to Morocco to ship back to the USA!
Are you noticing any trends that were prevalent just a few years ago that your more recent clients are not requesting?
I won’t lie, but I am SO happy the burlap and Mason jar trend is OVER! As a designer, there is only so much you can do with burlap, and it made every wedding look exactly the same.
Are they asking for anything that’s new and surprising you?
We’ve definitely noticed a trend towards having a less formal affair. Instead of plated 4-course meals, clients are interested in having interactive food stations or passing appetizers throughout the reception so that guests can easily mingle and dance as they please. We’ve also been seeing a trend towards brunch weddings (my favorite meal of the week) instead of traditional dinner weddings.
Our clients are always looking for venues that have that “wow” factor, i.e, industrial factories or airplane hangars. Those are super fun to design!
You do a lot of work at the Connecticut shore. Is there a dream venue you’ve been longing to design for but just haven’t had the opportunity yet?
Our dream venues are always backyard tented weddings—they are so personal to us and our clients. It’s a blank slate to bring in anything that the clients want without worrying about whether the décor we bring in will clash with the surroundings.
You receive heaps of praise from delighted clients. When they write you the thank you note, what are the two or three things that you keep hearing for which you are most proud?
I am most proud when clients praise my amazing team. I am personally not one to be in the spotlight – it actually makes me a bit uncomfortable – which is why I think I like this job so much. The bride is the show and I can stay behind the curtain.
When a client praises my team, I smile from ear to ear because they are an extension of me and my work. It makes me feel like I’m doing a great job in teaching them what our brand stands for, and watching them grow makes me feel like a proud Momma!
Here are a few of the best compliments I’ve heard lately:
“We spoke with other planners and you were the friendliest!”
“I’m not that worried about which venue we choose because I’ve seen your work and know you’re going to make it amazing!”
“We did not pay you enough for what you did!”
When it’s time for you to relax and recharge, what’s your idea of a perfectly relaxing evening?
I travel to Colorado a ton; we are currently opening up a studio in Denver and there’s nothing like the mountain views. When I’m in Connecticut, I love going to farmers’ markets and estate sales, hosting dinners for friends, trying out new restaurants (food in the way to my heart), and taking my dog hiking in the woods.
And your ideal weekend escape?
There are so many options, but there’s nothing better than retreating to a cabin in the woods without cell service or email so that I can completely unplug at the end of a busy season!
Photo Credits:
Trulove Farms Wedding
Location: Trulove Farms, Morris, CT
Planning + Design: Double G Events, Planning + Design
Photography: Athena Bludè Photography
Florals: Fleurescent
Tent: Abbey Tent + Party Rentals
Rentals/Linen: Peak Event Services
Vintage Rentals: Gather + Lounge
Lighting: Shindig Lighting
J House Greenwich Wedding
Location: J House Greenwich, Greenwich, CT
Planning + Design: Double G Events, Planning + Design
Photography: Sarma + Co.
Florals: Fleurescent
Rentals/Linen: Peak Event Services
Lighting: Shindig Lighting
Candlewood Lake Wedding
Location: Candlewood Lake Club, New Fairfield, CT
Planning + Design: Double G Events, Planning + Design
Photography: Andrew Henderson Photography
Florals: Fleurescent
Rentals/Linen: Peak Event Services
Lounsbury House Wedding
Location: Lounsbury House, Ridgefield, CT
Planning + Design: Double G Events, Planning + Design
Photography: Monika Photography
Florals: Truffles + James
Rentals/Linen: Party Rental Ltd. // Gather + Lounge
