Vintage Valentine’s Day Greetings

The roots of Valentine’s Day can be traced back to Ancient Rome, though the modern incarnation of the Holiday didn’t begin until the turn of the 19th century.This article in Town & Country Magazine illustrates a brief history of how Valentine’s Day has evolved and why the tradition of sending greeting cards has become a fixture of the season.

We love looking back at vintage Valentine’s Day cards from the 19th and 20th centuries to see changing trends. Many of the bold illustrations and puns of the past have given way to more subtle designs, though we can’t help but smile when we look at how people have expressed their love through the ages.

Please feel free to share some of your favorite Valentine’s Day cards that you have received over the years and tag us on Instagram, Twitter, or Facebook.

Reply Cards Made Easy

Dempsey & Carroll’s Austin Ackles discusses the many forms that reply cards have taken on as modern wedding etiquette has evolved. We invite you to explore our wedding site to view our inspiration gallery and learn more about our offerings. 

Response cards are a relatively new addition to wedding suites. In the past, those invited would know to respond and would do so on their own engraved stationery.

 

Generally, reply cards come in two varieties.The simplest and most classic reply card might only have “The favor of a reply is requested” engraved along the bottom though most of our clients add a date, resulting in something like “Kindly reply by June 8th.”

 

Next, there are those reply cards that are more form-like with check-offs. Disliked by some, preferred by others who consider them more fail-safe, these cards typically have a minimum of four lines of text: The “M” serves as a prompt for the would-be guest to write her name, a line each to select “Happily accepts” or “Regretfully declines.”The last line usually includes the “reply by” date. reply-card-1

Depending on the arrangement with the caterer, a host may need to have check-offs for meal choices. If there are other events, separate lines may be needed for indicating attendance to those as well. At Dempsey & Carroll, we’ve done reply cards with over a dozen possible selections.

Keep in mind when hosting, the simplest reply card will get you the most novel responses back and they will make wonderful keepsakes. If you have creative friends, all the better!

Now It’s Your Turn To Reply?

Always remember that you’re addressing the host, not the guest of honor.

bermuda-reply-1For example: “Dear Mrs. Wilcox, I deeply regret that we will not be able to attend your daughter’s wedding but will most certainly be toasting from afar. Warmly, Helen Schlegel”

When replying, there are just two essential things you’ll be communicating: who you are and whether you’re coming or not. Consider using a tone that is consistent with the invitation design and wording. While you are obligated to reply, you do not have to give a reason if you cannot attend.

Spotlight on Marcardin Calligraphy

We sat down with Heather Brock of Marcardin Calligraphy to talk about her beginnings as a calligrapher and how she became inspired to start her own company. 

Q: “Marcardin” is such a unique name. Can you please tell us the significance of why you chose that name for your company?

HB: The name Marcardin is very dear to me because it is the name of an old family estate located in Shelbyville, Kentucky that belonged to us for over 150 years. Much like other homes and farms of that era, the estate was named by its builder, Mark Hardin. Fast forward to the early 1990s and my family was faced with the tough decision to sell it [Marcardin Farms] once my Great Aunt passed away. Most of the family memorabilia was kept in the attic; old letters and notes penned by ancestors, including those from my great uncle Mark Hardin, dated back to around 1856. All of the letters feature beautiful pen and ink calligraphy, and as an adult, the penmanship is my favorite thing to exist from that attic. I’m very fortunate to have such richly documented family history to reflect on. Marcardin, which was once known as Marcardin Farms, is now calligraphy for me.

Q: When did you first learn calligraphy and how did you know that you wanted to do it as a career?

HB: I was probably 10 or 11 when I picked up any sort of calligraphy pen for the very first time. I remember mastering (or so I thought I did) any instructional books I could get my hands on, but I moved on with other art mediums as I grew up. In my 20s I decided to pick up a pen again to learn the refined skill of pointed pen calligraphy in hopes to address my own wedding envelopes some day. When I realized how therapeutic it was to put pen to paper, I knew it was something I wanted to pursue for a long time to come.

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An envelope addressed to Marcardin Estate 

Q: How long have you been based in Kentucky? Do you have a wide client base in your area, or does most of your clientele hail from elsewhere? 

HB: I was born and raised (and still reside) in Louisville, Kentucky, so I’ve always stayed put. I am very fortunate to work with some of the absolute best wedding planners and designers in the city and state, so I do get a lot of referrals through them. I also serve nationwide, working with some stationers out of New York City and Los Angeles.

Q: We see that you offer a variety of calligraphy styles for your services. Do you think that there is an even split between interest in more traditional styles versus a more modern look? img_5198

HB: I would say nine times out of ten, my clients choose my Signature style. It’s definitely more modern, but it still gives that flourished feel that can be found in some traditional styles. I’m definitely more of a modern calligrapher; traditional calligraphy, such as Spencerian and Copperplate, can take decades to master. I certainly envy my calligraphy colleagues across the world who have the patience and skill set to achieve those writing principles.

Q: You have done beautiful work on everything from outer and inner envelopes, to escort cards and menus. How do you ensure that your pieces reflect overall aesthetic of the event?
img_0083HB: I love when I’m able to help design an entire invitation suite, so it can be printed or pressed in every which way. I like to start with my bride’s ideas of what she is thinking by getting inspiration photos from her. I’ll go through my series of questions which can turn into a few different pencil sketches before I put ink to paper. I then send my work to my go-to designer to do all the digitizing for me. From there, we meet to make sure everything is set perfectly for print.

 

 

Q: We were thrilled to work with you on pieces for a Dempsey & Carroll wedding recently. How did you first hear about Dempsey & Carroll? 

HB: I was so excited to finally get my chance to calligraph the beautiful paper from Dempsey & Carroll. I’ve seen it [Dempsey & Carroll’s paper] in many areas of the wedding industry, and have always heard great reviews from other calligraphers. The paper is exquisite and I am in love with everything from the texture to the watermark logo– It’s hands down my favorite to write on.

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Heather’s work for a recent Dempsey & Carroll wedding 

The History of the Calling Card

To honor our Annual Calling Card Event,  we wanted to share the history of the calling card and how its purposes have evolved over time. We hope that this piece inspires you to put your best card forward! 

History

Before the age of the telephone, the calling card (or carte de visite in French) had a significant role as a social tool. In the days when ladies might receive visitors during hours they were known to be “at home,” the calling card served to announce a visitor to the house. Thought to have originated in China in the 16th century, the calling card flourished in France and England before coming to America, reaching its heyday during the Gilded Age of the late 19th century.

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Function

A visitor would present his card to the butler, who would place it on a silver tray and, leaving the visitor to wait, take it to the lady of the house. Different corners of the card would be turned down to indicate the visitor came in person, or that the call was intended to express congratulations or condolence.

On an initial visit, a gentleman would give a card to the butler and leave; if the recipient wished to start a friendship, a card would be returned in the same manner; but no response or a card returned inside an envelope indicated the recipient did not wish the acquaintance to continue.

Although business cards existed, they were never used in social situations. Just as today it is usually considered rude even to ask a new acquaintance what he or she does to earn a living, the idea that a person might produce a card with business information in a social setting was inconceivable until the early twentieth century. So the calling card would have served that social function, and any information missing, or perhaps a short note, would often be written directly on the card.

Format

The most formal calling card format features only a person’s full name, complete with title: Mr., Mrs. or Miss. “Doctor” is spelled out, as is “junior.” A home address, as brief as possible, is sometimes added to the lower right corner of the card; men’s cards sometimes include the name of a club.CallingCardEvent-OrangeClutch-03-Edited

Traditional calling cards are always engraved, using only black ink, the finest paper stock, and one of a small selection of conservative typefaces. Interestingly, the ornate social codes of American Society developed standard sizes to denote sex and marital status. These “proper” sizes were in use well into the twentieth century, though today it is acceptable to throw these rules out the window and choose a size – or create a different size – that suits your taste.

 

Single Men:                                        1-9/16” x 3-1/4”

Married Men:                                     2” x 3-1/2”

Single women:                                   2” x 2-7/8”

Married women and widows:          2-3/8” x 3-1/4”

Married couples:                               2-1/2” x 3-1/2”

 

The Calling Card Today

 Calling cards, sometimes referred to as personal cards, are experiencing a renaissance, particularly among younger people, who change jobs more frequently and may want to present themselves socially with a less work-related face. Though a standard business card size is still popular for calling cards, a more unusual size may be a surprise to the recipient. Ink color and typeface are other ways to make the card have more personality. And today, there is sometimes more contact information put on the card; a cell phone number and personal email address are very common, as they don’t change when a person changes jobs or home addresses. Still, many clients prefer the simple elegance of engraving only their names on the center of the card.

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How to Use Your Calling Cards

Calling cards are the perfect “blank slate” for today’s social and business interactions. It is perfectly acceptable to jot a little note or a bit of information directly on to your calling card. For example, after a business meeting you might add your work email and hand it to a new acquaintance. After running into an old friend you might write “call me” and include your mobile telephone number. How you use your cards is entirely up to you. You should be comfortable and confident that your cards are a sophisticated reflection of your personality and are completely adaptable to any situation. Calling cards also make fabulous gift enclosures – simply write “Happy Birthday” or “Congratulations” on the card and enclose it with a gift.

We’re sure you’ll find hundreds of ways to use your cards. Be sure to visit our website or call us at 212.570.4800 to learn more!

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