In a recent piece on Psychology Today’s site, Author Christopher Bergland asks readers:  “When was the last time you sent someone a handwritten ‘thank you’ note of gratitude or appreciation?”

Throughout the article, Bergland references a fascinating new study on the underestimated benefits of handwritten letters and the importance of putting pen to paper. This study, “Undervaluing Gratitude: Expressers Misunderstand the Consequences of Showing Appreciation,” was led by Amit Kumar, Assistant Professor of Marketing at the University of Texas, and Nicholas Epley, Professor of Behavioral Science at the University of Chicago.

One of our favorite points from the research is how the action of expressing gratitude in a handwritten letter is proven to boost positive emotions for both the writer and the recipient; it’s a win-win situation!

“We looked at what’s correlating with people’s likelihood of expressing gratitude—what drives those choices—and what we found is that predictions or expectations of that awkwardness, that anticipation of how a recipient would feel—those are the things that matter when people are deciding whether to express gratitude or not,” Kumar said in a statement. “What we saw is that it only takes a couple of minutes to compose letters like these, thoughtful ones and sincere ones. It comes at little cost, but the benefits are larger than people expect.”

Over here at Dempsey & Carroll, we always love reading about the positive feelings associated with handwritten letters. We invite you to read Bergland’s full post, “Handwritten Thank-You Notes Have Surprising Consequences,” so that you can get inspired to put pen to paper!

#makingtraditionsmodern