We sat down with Heather Brock of Marcardin Calligraphy to talk about her beginnings as a calligrapher and how she became inspired to start her own company.
Q: “Marcardin” is such a unique name. Can you please tell us the significance of why you chose that name for your company?
HB: The name Marcardin is very dear to me because it is the name of an old family estate located in Shelbyville, Kentucky that belonged to us for over 150 years. Much like other homes and farms of that era, the estate was named by its builder, Mark Hardin. Fast forward to the early 1990s and my family was faced with the tough decision to sell it [Marcardin Farms] once my Great Aunt passed away. Most of the family memorabilia was kept in the attic; old letters and notes penned by ancestors, including those from my great uncle Mark Hardin, dated back to around 1856. All of the letters feature beautiful pen and ink calligraphy, and as an adult, the penmanship is my favorite thing to exist from that attic. I’m very fortunate to have such richly documented family history to reflect on. Marcardin, which was once known as Marcardin Farms, is now calligraphy for me.
Q: When did you first learn calligraphy and how did you know that you wanted to do it as a career?
HB: I was probably 10 or 11 when I picked up any sort of calligraphy pen for the very first time. I remember mastering (or so I thought I did) any instructional books I could get my hands on, but I moved on with other art mediums as I grew up. In my 20s I decided to pick up a pen again to learn the refined skill of pointed pen calligraphy in hopes to address my own wedding envelopes some day. When I realized how therapeutic it was to put pen to paper, I knew it was something I wanted to pursue for a long time to come.
Q: How long have you been based in Kentucky? Do you have a wide client base in your area, or does most of your clientele hail from elsewhere?
HB: I was born and raised (and still reside) in Louisville, Kentucky, so I’ve always stayed put. I am very fortunate to work with some of the absolute best wedding planners and designers in the city and state, so I do get a lot of referrals through them. I also serve nationwide, working with some stationers out of New York City and Los Angeles.
Q: We see that you offer a variety of calligraphy styles for your services. Do you think that there is an even split between interest in more traditional styles versus a more modern look?
HB: I would say nine times out of ten, my clients choose my Signature style. It’s definitely more modern, but it still gives that flourished feel that can be found in some traditional styles. I’m definitely more of a modern calligrapher; traditional calligraphy, such as Spencerian and Copperplate, can take decades to master. I certainly envy my calligraphy colleagues across the world who have the patience and skill set to achieve those writing principles.
Q: You have done beautiful work on everything from outer and inner envelopes, to escort cards and menus. How do you ensure that your pieces reflect overall aesthetic of the event?
HB: I love when I’m able to help design an entire invitation suite, so it can be printed or pressed in every which way. I like to start with my bride’s ideas of what she is thinking by getting inspiration photos from her. I’ll go through my series of questions which can turn into a few different pencil sketches before I put ink to paper. I then send my work to my go-to designer to do all the digitizing for me. From there, we meet to make sure everything is set perfectly for print.
Q: We were thrilled to work with you on pieces for a Dempsey & Carroll wedding recently. How did you first hear about Dempsey & Carroll?
HB: I was so excited to finally get my chance to calligraph the beautiful paper from Dempsey & Carroll. I’ve seen it [Dempsey & Carroll’s paper] in many areas of the wedding industry, and have always heard great reviews from other calligraphers. The paper is exquisite and I am in love with everything from the texture to the watermark logo– It’s hands down my favorite to write on.