Spotlight on Double G Events

Designer Maggie Brucker of Double G Events knows how to throw a perfect party! Recently, Maggie graciously indulged Dempsey & Carroll’s Austin Ackles with a delightful dose of her wit and wisdom.

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We adore your work! How were you first drawn into this beautiful business?

Thank you so much for your kind words! I actually got into this industry “by accident,” though I always knew I wanted to do something creative for my career. As I was growing up, I took theater and dance classes, voice lessons, performed in plays, painted, and more. I went to college for Interior Design thinking I would open up my own design firm some day, but I realized that it wasn’t for me after working in the industry for two years.  I then did what every other 24-year- old college graduate did when they didn’t have a job and started bartending at my friend’s restaurant. The restaurant soon started to offer off-site event catering and my friend asked me to help, thus my love for events and weddings was born!

After a few years with my friend’s catering company, I was offered a position as the Event Planner for Barteca Restaurant Group (Bartaco, Barcelona Wine Bar), where I took on the role of planning and designing all in-house and off-site events. Six years later, I decided to open my own Event Planning and Design boutique and Double G Events was launched in 2010!

 

Your events are so fresh and spirited, yet so timeless. What’s the secret to striking this perfect balance?

You hit the nail on the head! There are so many talented planners and designers out there, and I am so lucky to be friends with most of the ones based in Connecticut–they really are my soul and support group. Being a solo entrepreneur, it’s wonderful to have these gals just a phone call or text away for some “water cooler talk” or comedic relief. Sometimes you just need someone to lean on who gets your industry!

With that said, we all offer similar services and need to be able to differentiate ourselves from each other. It took me a while to figure out my unique style through lots of soul searching, paying attention to the clothes I wore, how I decorated my home, and more. I came to realize that my style is timeless with a bit of unexpected edge. I try to stay away from trends because I want my clients to be able to look at their wedding 30 years later and still love it.

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When I work with brides, the word I say over and over again is “AUTHENTIC.” I ask them questions about how they spend their weekends, what shows they like, how they decorate their home, and more. Though Pinterest is helpful for aesthetic reasons, it tells me nothing about my couples and who they are personally. My goal when designing a wedding is for their guests to walk into the space and say, “I get it! This is totally Jane and John!” and understand why certain elements were chosen.

As you can see from all of these photos, every wedding is unique because every one of my clients has their own unique style, and our job is to bring that to their event.

 

Within an event design, what element can you never get enough of? And what aspect do you think is most impactful when used with restraint?

Lighting, lighting, LIGHTING! Lighting will change a room’s ambiance in a heartbeat and I always ask my clients to put aside splurge money for this purpose. I describe lighting as the “jewelry” of the event. We work with Shindig Lighting a ton, and they are always evolving with innovative chandeliers, bistro canopies– you name it! In one of our most recent weddings together at Truelove Farms, we used hand-made hanging Moroccan Chandeliers that they personally picked out during their trip to Morocco to ship back to the USA!

 

Are you noticing any trends that were prevalent just a few years ago that your more recent clients are not requesting?

I won’t lie, but I am SO happy the burlap and Mason jar trend is OVER! As a designer, there is only so much you can do with burlap, and it made every wedding look exactly the same.

 

Are they asking for anything that’s new and surprising you?

We’ve definitely noticed a trend towards having a less formal affair. Instead of plated 4-course meals, clients are interested in having interactive food stations or passing appetizers throughout the reception so that guests can easily mingle and dance as they please. We’ve also been seeing a trend towards brunch weddings (my favorite meal of the week) instead of traditional dinner weddings.

Our clients are always looking for venues that have that “wow” factor, i.e, industrial factories or airplane hangars. Those are super fun to design!

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You do a lot of work at the Connecticut shore. Is there a dream venue you’ve been longing to design for but just haven’t had the opportunity yet?

Our dream venues are always backyard tented weddings—they are so personal to us and our clients. It’s a blank slate to bring in anything that the clients want without worrying about whether the décor we bring in will clash with the surroundings.

 

You receive heaps of praise from delighted clients. When they write you the thank you note, what are the two or three things that you keep hearing for which you are most proud?

I am most proud when clients praise my amazing team. I am personally not one to be in the spotlight – it actually makes me a bit uncomfortable – which is why I think I like this job so much. The bride is the show and I can stay behind the curtain.

When a client praises my team, I smile from ear to ear because they are an extension of me and my work. It makes me feel like I’m doing a great job in teaching them what our brand stands for, and watching them grow makes me feel like a proud Momma!

Here are a few of the best compliments I’ve heard lately:

“We spoke with other planners and you were the friendliest!”

 “I’m not that worried about which venue we choose because I’ve seen your work and know you’re going to make it amazing!”

 “We did not pay you enough for what you did!”

 

When it’s time for you to relax and recharge, what’s your idea of a perfectly relaxing evening?

I travel to Colorado a ton; we are currently opening up a studio in Denver and there’s nothing like the mountain views. When I’m in Connecticut, I love going to farmers’ markets and estate sales, hosting dinners for friends, trying out new restaurants (food in the way to my heart), and taking my dog hiking in the woods.

And your ideal weekend escape?

There are so many options, but there’s nothing better than retreating to a cabin in the woods without cell service or email so that I can completely unplug at the end of a busy season!

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Photo Credits:
Trulove Farms Wedding
Location: Trulove Farms, Morris, CT
Planning + Design: Double G Events, Planning + Design
Photography: Athena Bludè Photography
Florals: Fleurescent
Tent: Abbey Tent + Party Rentals
Rentals/Linen: Peak Event Services
Vintage Rentals: Gather + Lounge
Lighting: Shindig Lighting
J House Greenwich Wedding
Location: J House Greenwich, Greenwich, CT
Planning + Design: Double G Events, Planning + Design
Photography: Sarma + Co.
Florals: Fleurescent
Rentals/Linen: Peak Event Services
Lighting: Shindig Lighting
Candlewood Lake Wedding
Location: Candlewood Lake Club, New Fairfield, CT
Planning + Design: Double G Events, Planning + Design
Photography: Andrew Henderson Photography
Florals: Fleurescent
Rentals/Linen: Peak Event Services
Lounsbury House Wedding
Location: Lounsbury House, Ridgefield, CT
Planning + Design: Double G Events, Planning + Design
Photography: Monika Photography
Florals: Truffles + James
Rentals/Linen: Party Rental Ltd. // Gather + Lounge

 

Spotlight on Virginia Edelson

Based in beautiful Aspen, Colorado, Virginia Edelson of Bluebird Productions creates unforgettable events for the experience of a lifetime. Ever conscious of her impact on our environment, Dempsey & Carroll’s Austin Ackles asked Virginia how she achieves so much while keeping the region so gloriously gorgeous!

 

 

  •  Seasonal Flowers – We recommend consulting with your floral designer to select flowers and greenery that is seasonal and sustainable. The environmental impact is less (transportation, fuel, keeping cool, etc) and the design feels more appropriate. Bonus points for using a floral designer who works with farmers to source flowers that limit the use of pesticides and herbicides!

 

  • Potted Plants – We suggest incorporating potted plants and trees into the design when appropriate. These potted components of a design can then be gifted, put into homes, planted or repotted and used in a different capacity. We adore cut blooms and can’t imagine a wedding without them… but mixing cut and arranged with potted is a lovely approach to lessen the impact on the land.

 

  • Compost florals (and food) at the event – We recommend composting any green products after an event. It may not be the glamorous part of an event to discuss,  but it certainly has a large impact on our landfills.  

 

  • Group Transportation – When venue appropriate, we recommend providing transportation for all of your guests to and from a wedding. This will cut down on the fossil fuels burned by many many cars.

 

  • Local Food – Not only does local food just taste better, it’s better for the environment and supports the local community.

 

 

Spotlight on Danielle Couick

Dempsey & Carroll’s Austin Ackles met with event planner Danielle Couick of Magnolia Bluebird for drinks at charming Orsay on Manhattan’s Upper East Side.

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AA: Magnolia Bluebird is such a pretty name. How did you come to choose it?

DC: Thank you! Magnolia Bluebird was supposed to be a bed and breakfast somewhere in my far off future. When the opportunity came for me to start my own planning firm, it seemed like such a natural fit. I am from the South and entertaining is just a way of life. My grandmother hosted often and had a magnificent way of making you feel as though you were the only person in the room, even if you were amongst 200. She taught me how to make centerpieces using the leaves of her magnolia tree which to me has become a symbol of gracious hospitality and reminder to be present in all that you do. She also taught me that entertaining should be comfortable and a reflection of you. Anytime I entertain you can count on a bowl of French onion dip and Ruffles somewhere in the spread. It is such a simple and basic thing, but such a great reminder of the lessons I learned growing up. And don’t let anyone tell you they don’t love chips and dip.

Bluebird is from “Somewhere Over the Rainbow” and is a song I sang often as a child. It is about following your dreams and owning what is beyond the known. The longer I’ve been in this business the more I learn that my needs and dreams are constantly changing, growing and adapting. There is something really powerful in knowing that I will never reach the top, that there is always an opportunity to learn more, create more and that I am trusted to take incredibly calculated risks.

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AA: You’re based in the Washington D.C. area. How far flung have you worked?

DC: We currently do a fair amount of planning and design work on the East Coast but have also designed weddings as far South as the US Virgin Islands. I have also been a speaker all over the country which is always fun! We are always open for a new adventure.

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AA: And were there any special challenges you had to overcome?

DC: Working in the USVI I quickly learned that accessibility was one of my biggest obstacles. What may be a basic staple and available at the ready stateside (candles… for example) are not so easily obtained (at least not without huge markup or lead time). Floral also has a high rate of spoilage due to shipping and travel timing. We were going for a more classic look for this particular wedding and did not want to use tropical botanicals. For example, a bouquet that costs $300 stateside could easily see a price tag of $500-600 there. We ended up flying a lot of our needs, linens, candles, centerpiece elements, details, etc. to ensure they arrived safely and on time and due to limited resources on the islands.

AA: Can you name a dream location you’d love to design for but have not yet had the opportunity?

DC: If we are talking dream world, then I would have to say The Palace of Versailles. The Hall of Mirrors is completely breathtaking. The views, the gardens, the detail, the inspiration… all of it. The intention with which the palace was designed and built, the artisans that crafted every detail, the sheer expanse and the meticulous effort to which it is maintained. There are so many elements about The Palace that resonate with elements that we value so strongly.

 

AA: We were at a recent Engage! conference together and a planner we both know and admire screamed about too many requests for clusters of chandeliers in trees. Would you mind sharing a pet peeve of yours?

DC: Ha! Yes, chandeliers in trees… this is a trend I don’t mind so much if it makes sense. I have more peeves when it comes to etiquette but trend wise, I have to admit that if I never see another mason jar again I would be alright and I am not sure how many more ways we can reinvent a S’more. I also think “naked cakes” are lacking. Icing is just so delicious and a beautifully finished and detailed cake can be a work of art. I would also love to see less blush and gold this year. I am craving color and curated detail.

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AA: And then what do you see trending that you can’t get enough of?

DC: Expecting the unexpected. I love creating experiences for our clients and guests. This can be done in so many different ways. Entertainment, food and beverage, lighting and mood, delightful details. Our guests and clients are smart. They attend weddings, galas and a variety of other events so creating surprise and delight is really important and often a very fun challenge to stretch our creative ideas.

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AA: You are expert at making a neutral color palette exciting but also excel at incorporating rich, vibrant color. What color do you plan on using more of?

DC: Thank you! You won’t see a lot of “blush and bashful” in our portfolio. I have always loved color and there is such a brilliant psychology behind the choices. In addition to weddings we also design a fair amount of Bar and Bat Mitzvahs so I think that is one reason we look for fresh palettes across the board. This year I am hearing a lot of requests for aubergine & shades of purple, strawberry & burgundy and pops of color infused into shades of neutrals. I am very excited about a wedding we have coming up this spring where we have designed a gradient color palette that flows from pastel for the ceremony to a bolder version for the reception into neon for the after party.

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AA: When you’re choosing your own personal destination for some down time, what is your ideal?

DC: My husband and I are constantly on the move and our vacations are no exception. We typically select a locale that will allow for 24-48 hours of R&R just to recharge a bit and then we are ready to explore. We look for culture, great food and I typically look for historical and architectural significance. Some of our favorite destinations have been US road trips, the rainforest and forts of Puerto Rico, London and France.

A Spotlight on Virginia Edelson of Bluebird Productions in Aspen

Dempsey & Carroll curator, Austin Ackles, sat down with Virginia Edelson to discuss her work as an event planner in Aspen.unnamed

AA: Aspen is one of my favorite summer places. Do you do many weddings there in the winter or are most in the summer?

VE: Although Aspen winter weddings are absolutely magical, summer is the prime time for events and weddings in Aspen. The saying here goes: “people come for the winter and stay for the summer.” This is certainly true when events are the focus. There is significantly more for guests to do in the summertime (and hotel rates are much better!).

 

AA: Are there any extra considerations for those who want that dramatic high-peak mountainous backdrop for their ceremony?

VE: Indeed! Whenever we plan an outdoor wedding, weather and guest comfort are key items to keep into consideration. We always recommend a strong weather back up in case that gorgeous mountain backdrop is covered in clouds and rain. Moreover, guest comfort is always front and center at our events. Communication of proper attire, how weather can change, and proper footwear is always communicated to guests to ensure maximum comfort. We may just throw in a few extra goodies for their comfort at the event as well!!

 

AA: And are there any special concerns about the guests response to elevation changes?

VE: Fortunately, we rarely have any issues with guests coming to altitude for the wedding. However, we always remind guests to consume a lot of extra water prior to their arrival in Aspen and we often have an oxygen bar or mini cans of oxygen available for guest use once they arrive here.

 

AA: Have you ever done a wedding where skiing was somehow involved in the event itself?

VE: We have! One of the most memorable grand departures was a couple in full wedding attire skiing through a sparkler departure and then down Aspen Mountain with a special ski patrol escort. (I have photos!).

 

AA: What about wildlife? Any great sightings or surprise guests at a wedding or reception?

VE: There is a resident fox that tends to make a “surprise” appearance at almost all of the weddings on top of Aspen Mountain. Although we have our fair share of bears around town, we have yet to see one at a wedding. Most guests see them on their way through!!

 

AA: By now, you must have been involved in an event with a weather nightmare. Can you tell me about how it ended happily?

VE: Unfortunately we have. We tend to get storms that come and go relatively quick so they don’t impact our events to a great extent. However, we had an east coast style rainstorm all day one Saturday this summer. Our 300 person wedding was scheduled for mid-afternoon in a gorgeous meadow followed by a tented reception in the meadow. The weather broke shortly before guest arrival but it was clear we didn’t have too long until it returned. About 3/4 of the way through the ceremony, the rain returned and all of the umbrellas opened. As the mother of the groom exclaimed afterwards: “It was like hundreds of bottles of champagne popping open!” Although we didn’t have out picture perfect Bluebird day, it was certainly a dramatic and memorable one for the books. DSC_2702