As our CEO Lauren Marrus was catching up on her reading over the weekend, a headline in the Wall Street Journal caught her eye: “Want a House? Write a Letter.” As it turns out, a writing a letter might just be the key to securing real estate in a bidding war.
In a bidding war, penning a note to the seller can dramatically boost a buyer’s odds of success. Leigh Kamping-Carder’s article goes on to present quantitative evidence about the importance of adding a note to your offer to purchase a home.
Kamping-Carder continues, “ In addition to flattering a seller’s ego—or assuring him or her the home will be cared for—a letter can also signal that the buyer is serious, which translates into a willingness to follow through even if hurdles come up in the sales process.”
I promise that we do not have a direct line to the Journal, but I can say that it’s still a real thing to write a note or letter to make a point. Now in the time of instant messages, text messages, and email, a handwritten or personalized note or letter rises above the noise more than ever.
If you’d like to write this note on Dempsey & Carroll papers, we’re here to help! If not, we still encourage you to pick up a pen and #writeitreal.
