The Power of a Personal Note in Today’s Real Estate Market

We thoroughly enjoyed reading the New York Times’ article entitled “Securing an Apartment With Help From a Love Letter”.  While the home space is very personal, in the world of real estate, it couldn’t be more impersonal and “remote”.  Thus, letter-writing has helped “buyers seem more human” to sellers and has become a promising strategy for hopeful buyers.  Real estate agents who recommend letter-writing suggest mentioning the personal; talking about your family, maybe both you and the seller have twins, or Golden Retriever dogs?   Furthermore, agents advise writing about specific parts of the apartment or house that you particularly love, such as the old wooden banisters that spiral throughout the house.  These letter-writing tips foster connections and can really seal the deal!  

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